The doe application, taguchi methods in marketing

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F18%3A10242157" target="_blank" >RIV/61989100:27510/18:10242157 - isvavai.cz</a>

Result on the web

<a href="http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.ekon-element-000171560317" target="_blank" >http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.ekon-element-000171560317</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The doe application, taguchi methods in marketing

Original language description

The paper has been focused on applying of the DOE method to the marketing study of a customer preference. Using the DOE method enables to perform also the studies that would not be practicable due to a big amount of testing required. This study showed how to save a lot of time and marketing costs. The research had also shown that using the DOE method, it is relatively easy and quick to find the consumer preferences, and allows for increase the interest in the purchasing the product.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Zarządzanie. Teoria i Praktyka

ISSN

2081-1586

e-ISSN

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Volume of the periodical

25

Issue of the periodical within the volume

3

Country of publishing house

PL - POLAND

Number of pages

6

Pages from-to

3-8

UT code for WoS article

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EID of the result in the Scopus database

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