Comparison of Communication Media Preferences for Generation Z in the gender context

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F23%3A10252765" target="_blank" >RIV/61989100:27510/23:10252765 - isvavai.cz</a>
Result on the web
<a href="https://dokumenty.vsb.cz/docs/files/cs/e1c37442-9c5c-460d-b296-cefb7ecce285?prevPage=true" target="_blank" >https://dokumenty.vsb.cz/docs/files/cs/e1c37442-9c5c-460d-b296-cefb7ecce285?prevPage=true</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Comparison of Communication Media Preferences for Generation Z in the gender context
Original language description
In present times, many countries are fighting againstdisinformation. Therefore, it is important to get information from trustedsources. The nature of their ownership, i.e. their public or private character,may be an important factor when perceiving individual media. The aim ofpaper is comparison of Communication Media Preferences for Generation Zbefore the pandemic and after the pandemic in the gender context. We havecompared the result of research from 2016 year and from 2022. The Pearson'schi-square test of independence served to confirm or reject the establishedhypotheses.
Czech name
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Czech description
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Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 15th International Conference on Strategic Management and its Support by Information Systems 2023: May 22-24, 2023, Ostrava, Czech Republic
ISBN
978-80-248-4687-3
ISSN
2570-5776
e-ISSN
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Number of pages
9
Pages from-to
200-208
Publisher name
VŠB - Technical University of Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
May 22, 2023
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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