Analysis of the Marketing Environment of Turkey

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F24%3A10256284" target="_blank" >RIV/61989100:27510/24:10256284 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Analysis of the Marketing Environment of Turkey
Original language description
This article aims to explain the importance of analyzing a marketing environment in the context of participation in business, entrepreneurial and investment activities. It explains the active and passive factors of motivation to enter the international scene and highlights many incentives, on which a success in a well-defined target market depends. Further, attention to the environment of Turkey is paid. The historical context of the Turkish market development is mentioned as well as the influence of globalization. Emphasis is placed on the analysis of the macroeconomic environment being decisive when market and competitive conditions in individual segments of the business environment are being formed. Selected elements of the environmental microeconomic factors, being also important for strategic decisions in business and capital activities in the Turkish environment, are emphasized. Due to the difference in the cultural environment and the need to adapt to some cultural differences, Hofstede's cultural dimensions are presented. In the conclusion, several successfully implemented strategic decisions made while entering the Turkish market, especially in dynamic market segments, are presented.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Turkish-Czech Cross-Border Trade Infrastructure: Ensuring The Door Between Central and Eastern Europe and The Near East Remains Open
ISBN
978-90-833234-6-6
Number of pages of the result
14
Pages from-to
31-44
Number of pages of the book
209
Publisher name
Lex Lata
Place of publication
Haag
UT code for WoS chapter
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