A SEGMENTATION STUDY ON HOW CZECH CONSUMERS MAKE HOUSEHOLD FOOD PURCHASES
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F25%3A10257815" target="_blank" >RIV/61989100:27510/25:10257815 - isvavai.cz</a>
Result on the web
<a href="https://www.amfiteatrueconomic.ro/temp/Article_3423.pdf" target="_blank" >https://www.amfiteatrueconomic.ro/temp/Article_3423.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.24818/EA/2025/69/555" target="_blank" >10.24818/EA/2025/69/555</a>
Alternative languages
Result language
angličtina
Original language name
A SEGMENTATION STUDY ON HOW CZECH CONSUMERS MAKE HOUSEHOLD FOOD PURCHASES
Original language description
Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article explores the topic of consumer behaviour in the Czech Republic when making household food purchases. It aimed to develop a consumer typology in the Czech food products market and identify differences between segments based on sociodemographic characteristics, purchasing behaviour and attitudes, including responses to current trends such as price increases and new retail technologies. Quantitative research was conducted on a representative sample of 352 respondents. Using principal component analysis and cluster analysis, five clusters were profiled, namely, the disinterested consumers, the thrifty consumers, the prepared consumers, the modern consumers, and the busy consumers. The study demonstrated how segments differ and which components primarily influence consumers in particular segments. Classifying Czech consumers based on preferences and attitudes is more valuable than traditional segmentation based on sociodemographic characteristics. It can be more useful in setting marketing targets.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Amfiteatru Economic
ISSN
1582-9146
e-ISSN
2247-9104
Volume of the periodical
27
Issue of the periodical within the volume
69
Country of publishing house
RO - ROMANIA
Number of pages
16
Pages from-to
555-570
UT code for WoS article
001500039000017
EID of the result in the Scopus database
2-s2.0-105008771266