Framing theory in the field of political communication: Theoretical and methodological conceptualization

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F13%3A33152426" target="_blank" >RIV/61989592:15210/13:33152426 - isvavai.cz</a>
Result on the web
<a href="http://ces.ff.upol.cz/wp-content/uploads/2014/12/111.pdf" target="_blank" >http://ces.ff.upol.cz/wp-content/uploads/2014/12/111.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Framing theory in the field of political communication: Theoretical and methodological conceptualization
Original language description
The aim of the article is to present framing theory and relevant methods of research of its effect on the voting behavior of citizens from the viewpoint of the discipline of political communication. Emphasis is placed on a comprehensive definition of thevalence effect of framing, which can best be applied as a starting concept for research of the existence of the contribution of framing to the formation of political preferences of the citizens. At the same time, a relevant methodological approach is presented here in the form of the so-called macro level analysis, which appears from the nature of political communication, as a society-wide process, the most suitable approach for empiric testing of the valence effect of framing. The relevance of this approach is supported by the presentation of related scientific studies
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AD - Political sciences
OECD FORD branch
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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