Significance of Corporate Identity for new company
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F16%3A33162688" target="_blank" >RIV/61989592:15210/16:33162688 - isvavai.cz</a>
Result on the web
<a href="http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf" target="_blank" >http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Significance of Corporate Identity for new company
Original language description
The work aims to find out the current situation and the importance of corporate identity for the company starting in the Czech environment, namely, using literature review on the issue of corporate identity, or articles on this topic in the context of business economics. Simultaneously based on the survey in selected companies on the Czech market. The article points out that the issue of corporate identity no longer be taken only as part of a corporate marketing or above standard, but rather as a comprehensive concept within the company philosophy, which is reflected in the complex functioning of the company itself and in the current competitive environment. It also emphasizes the fact that each firm enters the market with a mission that should permeate all components of the company not only to customers and suppliers, as well as corporate hierarchies, and should be reflected in corporate values. Part will also a comparison with selected foreign firms in similar industries which are selected from the examined companies on the Czech market. The result of which is to determine other possible areas for scientific exploration of the issue.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Knowledge for Market Use: Our Interconnected and Divided World
ISBN
978-80-87533-14-7
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
187-193
Publisher name
Societas Scientarium Olomoucensis II
Place of publication
Olomouc
Event location
Olomouc
Event date
Sep 8, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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