Product as an integral part of the corporate identity

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F16%3A33162689" target="_blank" >RIV/61989592:15210/16:33162689 - isvavai.cz</a>
Result on the web
<a href="http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf" target="_blank" >http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Product as an integral part of the corporate identity
Original language description
No longer the product in terms of user perceived only as a definition of services or benefits to materialize. Became a comprehensive set of features and elements that are users currently still growing competition critical to making a major impact sophistication and application of corporate identity, which is part of the product. The article also aims to define not only an integral part of this and the links with corporate identity, but also provide practical examples of successful products in which the companies were able to find added value and then capitalize on the market for the past 10 years. Of course, as well as the less successful. Subsequently build from these real examples of the portfolio the recommendations and principles for start-ups, as one of the criteria for creating a successful product and placing it on the market.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Knowledge for Market Use 2016: Our Interconnected and Divided World
ISBN
978-80-87533-14-7
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
49-53
Publisher name
Societas Scientarium Olomoucensis II
Place of publication
Olomouc
Event location
Olomouc
Event date
Sep 8, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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