How Can Social Enterprises Benefit from Content Marketing? Customer Psychology
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F18%3A73588487" target="_blank" >RIV/61989592:15210/18:73588487 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
How Can Social Enterprises Benefit from Content Marketing? Customer Psychology
Original language description
In the corporate websites, blogs, and social networks era, content marketing is a tool that can help businesses build close relationships with their customers and employees. This approach could play an important role especially for social enterprises that should be able to engage their customers by telling the company‘s story. The aim of this research is to analyze the frequency of use of content marketing by social enterprises in Olomouc region in the Czech Republic.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Knowledge for Market Use 2018: Finances in the Background of Sustainable Development
ISBN
978-80-244-5392-7
ISSN
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e-ISSN
neuvedeno
Number of pages
5
Pages from-to
211-215
Publisher name
Univerzita Palackého v Olomouci
Place of publication
Olomouc
Event location
Palacký University in Olomouc
Event date
Sep 6, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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