From Stars to Starmakers: Spotlighting the Producers of Popular Screen Identities

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F21%3A73607831" target="_blank" >RIV/61989592:15210/21:73607831 - isvavai.cz</a>

Result on the web

<a href="https://www.sav.sk/journals/uploads/10051138SD032021-307.pdf" target="_blank" >https://www.sav.sk/journals/uploads/10051138SD032021-307.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.31577/sd-2021-0022" target="_blank" >10.31577/sd-2021-0022</a>

Result language

angličtina

Original language name

From Stars to Starmakers: Spotlighting the Producers of Popular Screen Identities

Original language description

Forty years ago, Richard Dyer almost single-handedly inaugurated a new discipline within film studies devoted to the study of stars and their social significance. Since the publication of his ground-breaking book, there have been many attempts at expanding his semiotic and sociological paradigm and also at redirecting the focus to gain a better understanding of the role of ideology, performance style or historically positioned audiences. One meaningful avenue of research was opened up, in particular, by Paul McDonald who has called for studying the industrial and economic processes behind what he calls the production of popular identities. While his model proved influential, it seems that most research projects are still dominated by emphasis on individual stars, neglecting or marginalizing other important agents in the star-making process. In this article, I propose to move one step further and refocus our attention on film producers, talent scouts, agents, publicists and other skilled professionals whose business was in the Hollywood studio era to discover, develop, promote and sell stars. Using a case study focused on producer David O. Selznick and his “Swedish discovery” Ingrid Bergman I demonstrate that the actress’ public identity – often assumed to be wholly authentic and autonomous – was in fact systematically constructed by Selznick’s independent production company.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

60405 - Studies on Film, Radio and Television

Project

<a href="/en/project/GA17-06451S" target="_blank" >GA17-06451S: Star-maker: David O. Selznick and the Hollywood Star System, 1935–1957</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Slovenské divadlo

ISSN

0037-699X

e-ISSN

—

Volume of the periodical

69

Issue of the periodical within the volume

3

Country of publishing house

SK - SLOVAKIA

Number of pages

15

Pages from-to

307-321

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85117915965