Changes in consumer shopping behavior caused by the COVID-19 pandemic era

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F22%3A73618041" target="_blank" >RIV/61989592:15210/22:73618041 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Changes in consumer shopping behavior caused by the COVID-19 pandemic era
Original language description
The global COVID-19 pandemic has been obviously affecting consumer behavior. The aim of the contribution is to identify the changes in the purchasing habits of consumers caused by the pandemic. We base this contribution on the primary data collected from 512 Czech consumers. The data were collected from March to May 2022, which means immediately after the recent main pandemic wave when the consumers were able to assess their shopping experience. The shopping behavior was analyzed using a questionnaire survey where the respondents expressed their level of agreement using the Likert scale. The results showed that the pandemic promoted an increase and persistence of consumer purchases in the online space. These findings can serve the companies to better adapt to the post-pandemic shopping behaviors of consumers.
Czech name
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Czech description
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Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
KNOWCON 2022 Knowledge on Economics and Management
ISBN
978-80-244-6232-5
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
60-66
Publisher name
Univerzita Palackého v Olomouci, Filozofická fakulta
Place of publication
Olomouc
Event location
Olomouc
Event date
Dec 8, 2022
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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