The analysis of eye movement as a tool for evaluation of maps and graphical outputs from GIS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15310%2F12%3A33145248" target="_blank" >RIV/61989592:15310/12:33145248 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The analysis of eye movement as a tool for evaluation of maps and graphical outputs from GIS
Original language description
The paper describes possibilities of utilization the human eye tracking technology to evaluate user perception and cognition of maps and graphic outputs from GIS. Eye-tracking is one of the most precise and objective methods of usability studies. Analyses of eye movements can determine where the monitored person looks, how long are eye fixation on a particular area of the reference image, or what is the user's strategy of the information searching on the map. Based on the analyses results evaluated product (e.g. map) can be optimized so that its reading is more natural and the informational value is height. The article depictures different eye-tracking technologies and principles on which they operate. The main attention is paid to methods of processing and visualization of eye movement data obtained by contactless monitoring. The most frequently used methods are GazePlot, which typically evaluates the qualitative characteristics of the observed users behaviour, and HeatMap, used for q
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
DE - Earth magnetism, geodesy, geography
OECD FORD branch
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Result continuities
Project
<a href="/en/project/EE2.3.20.0170" target="_blank" >EE2.3.20.0170: Building of Research Team in the Field of Environmental Modeling and the Use of Geoinformation Systems with the Consequence in Participation in International Networks and Programs</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 19th International Conference on Geography and Geoinformatics: Challenge for Practise and Education
ISBN
978-80-210-5799-9
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
154-162
Publisher name
Masarykova univerzita
Place of publication
Brno
Event location
Brno
Event date
Sep 8, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000324279700019