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The analysis of eye movement as a tool for evaluation of maps and graphical outputs from GIS

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15310%2F12%3A33145248" target="_blank" >RIV/61989592:15310/12:33145248 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The analysis of eye movement as a tool for evaluation of maps and graphical outputs from GIS

  • Original language description

    The paper describes possibilities of utilization the human eye tracking technology to evaluate user perception and cognition of maps and graphic outputs from GIS. Eye-tracking is one of the most precise and objective methods of usability studies. Analyses of eye movements can determine where the monitored person looks, how long are eye fixation on a particular area of the reference image, or what is the user's strategy of the information searching on the map. Based on the analyses results evaluated product (e.g. map) can be optimized so that its reading is more natural and the informational value is height. The article depictures different eye-tracking technologies and principles on which they operate. The main attention is paid to methods of processing and visualization of eye movement data obtained by contactless monitoring. The most frequently used methods are GazePlot, which typically evaluates the qualitative characteristics of the observed users behaviour, and HeatMap, used for q

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    DE - Earth magnetism, geodesy, geography

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/EE2.3.20.0170" target="_blank" >EE2.3.20.0170: Building of Research Team in the Field of Environmental Modeling and the Use of Geoinformation Systems with the Consequence in Participation in International Networks and Programs</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 19th International Conference on Geography and Geoinformatics: Challenge for Practise and Education

  • ISBN

    978-80-210-5799-9

  • ISSN

  • e-ISSN

  • Number of pages

    9

  • Pages from-to

    154-162

  • Publisher name

    Masarykova univerzita

  • Place of publication

    Brno

  • Event location

    Brno

  • Event date

    Sep 8, 2011

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article

    000324279700019