Mapping Democracy: An Eye-Tracking Analysis of Election Maps
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15310%2F25%3A73633475" target="_blank" >RIV/61989592:15310/25:73633475 - isvavai.cz</a>
Result on the web
<a href="https://dl.acm.org/doi/epdf/10.1145/3715669.3725865" target="_blank" >https://dl.acm.org/doi/epdf/10.1145/3715669.3725865</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1145/3715669.3725865" target="_blank" >10.1145/3715669.3725865</a>
Alternative languages
Result language
angličtina
Original language name
Mapping Democracy: An Eye-Tracking Analysis of Election Maps
Original language description
In the digital era, election maps play a vital role in visualizing complex electoral data and shaping the public's understanding of democratic outcomes. However, interpreting these maps can be challenging, particularly for non-experts, as comprehension is influenced by both cognitive styles and educational background. This study utilized eye-tracking technology to examine how users engage with interactive election maps. We conducted experiments with 20 high school students, categorizing them as either analytical or holistic thinkers based on post-session assessments. This classification provided insights into how different cognitive styles, along with prior education in geography and statistics, influence the perception and interpretation of election maps. Our findings highlight the value of integrating eye-tracking data into election map design to enhance usability and accessibility for a diverse audience. Moreover, the study underscores the need for stronger educational foundations in cartography and data literacy to improve users' ability to critically assess election visualizations. By improving cartographic visualization and integrating better educational strategies, we strive to create more inclusive and empowering tools that support informed democratic participation.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
<a href="/en/project/GA23-06187S" target="_blank" >GA23-06187S: Identification of barriers in the process of communication of spatial socio-demographic information</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
ACM SYMPOSIUM ON EYE TRACKING RESEARCH AND APPLICATIONS, ETRA 2025
ISBN
979-8-4007-1487-0
ISSN
—
e-ISSN
—
Number of pages
6
Pages from-to
—
Publisher name
ASSOC COMPUTING MACHINERY
Place of publication
NEW YORK
Event location
Tokio
Event date
May 26, 2025
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
001528457500082