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Framing Influence of Emotions and Attitudes towards Alzheimer’s Disease on Slovak and Spanish Laypersons: a Cross-Cultural Approach

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15410%2F23%3A73620002" target="_blank" >RIV/61989592:15410/23:73620002 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.nature.com/articles/s41599-023-02198-5" target="_blank" >https://www.nature.com/articles/s41599-023-02198-5</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1057/s41599-023-02198-5" target="_blank" >10.1057/s41599-023-02198-5</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Framing Influence of Emotions and Attitudes towards Alzheimer’s Disease on Slovak and Spanish Laypersons: a Cross-Cultural Approach

  • Original language description

    Representations about Alzheimer’s disease (AD) influence both emotions and attitudestowards this dementia. This study aimed to explore how the AD framing used in awarenesscampaigns influences self-reported emotions and attitudes towards AD, and whether thisinfluence differs between Slovak and Spanish cultures. For this purpose, posters includingframed messages on AD (Dualism, Unity, and control) were designed and presented to 275participants (Mage = 21.23 years, SDage = 5.13, 81.1% females) from Slovakia (n = 134) andSpain (n = 141). To analyse the framing effect, attitudes towards AD were measured twice(before and after the posters display) and a mixed design of repeated measures ANOVA wasused to compare both measures. The emotions elicited by the stimulus exposure were alsorecorded and a MANOVA test was performed on them. Elicited emotions and attitudechange were compared in both Slovak and Spanish samples. Results showed that Slovakparticipants displayed positive attitudes towards AD, but to a lesser extent compared withthe Spanish ones. Unity-framed messages resulted in a positive change in attitudes regardless of the participants’ culture and led to a higher degree of happiness, whereas Dualismframed messages produced more negative emotions (i.e., sadness, anger, fear, and disgust)and had a major impact on participants without changing their attitudes. Using positiveframes as Unity seems to be relevant to achieve a positive attitudinal change in both targetedcultures (Slovak and Spanish), even though the Slovak participants initially presented fewerpositive attitudes at the beginning. In conclusion, reframing should be considered as aworldwide tool to help improve attitudes towards AD and reduce the stigma associated withthis form of dementia in the general population, regardless the culture’s audience.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50101 - Psychology (including human - machine relations)

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2023

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    HUMANITIES &amp; SOCIAL SCIENCES COMMUNICATIONS

  • ISSN

    2662-9992

  • e-ISSN

    2662-9992

  • Volume of the periodical

    2023

  • Issue of the periodical within the volume

    10

  • Country of publishing house

    GB - UNITED KINGDOM

  • Number of pages

    10

  • Pages from-to

    1-10

  • UT code for WoS article

    001094984900002

  • EID of the result in the Scopus database

    2-s2.0-85173786753