Passion is key: High emotionality in diversity statements promotes organizational attractiveness
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68081740%3A_____%2F24%3A00605138" target="_blank" >RIV/68081740:_____/24:00605138 - isvavai.cz</a>
Result on the web
<a href="https://bpspsychub.onlinelibrary.wiley.com/doi/10.1111/bjso.12693" target="_blank" >https://bpspsychub.onlinelibrary.wiley.com/doi/10.1111/bjso.12693</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1111/bjso.12693" target="_blank" >10.1111/bjso.12693</a>
Alternative languages
Result language
angličtina
Original language name
Passion is key: High emotionality in diversity statements promotes organizational attractiveness
Original language description
To attract and retain a more diverse workforce, organizations embrace diversity initiatives, expressed in diversity statements on their websites. While the explicit content of diversity statements influences attitudes towards organizations, much less is known about the effect of subtle cues such as emotions. In three pre-registered studies, we tested the effect of positive emotionality in diversity statements on attitudes towards organizations. Study 1 focused on the degree to which 600 European organizations employed emotionality in their diversity statements, finding that although their statements differed in the level of emotionality, on average, organizations avoided highly emotional words. Study 2 (N = 220 UK participants) tested the effect of original diversity statements on readers' attitudes towards an organization, demonstrating that the level of emotionality in the existing statements did not influence positive attitudes towards the organization. In Study 3 (N = 815 UK participants), we thus modified the diversity statements so that they contained high levels of positive emotionality that triggered more positive emotions and resulted in more positive attitudes towards an organization. Taken together, highly emotional words (e.g. passionate, happy, wholeheartedly) are key in diversity statements if organizations wish to increase their attractiveness among potential employees.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50101 - Psychology (including human - machine relations)
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
British Journal of Social Psychology
ISSN
0144-6665
e-ISSN
2044-8309
Volume of the periodical
63
Issue of the periodical within the volume
2
Country of publishing house
US - UNITED STATES
Number of pages
28
Pages from-to
544-571
UT code for WoS article
001086125800001
EID of the result in the Scopus database
2-s2.0-85174510044