Decision Making Process of Families
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F08%3A00125835" target="_blank" >RIV/62156489:43110/08:00125835 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Decision Making Process of Families
Original language description
This paper tries to identify and find a way how to describe process of decision making among members of household. Thus, in what roles act the individual household members in a purchase process (initiator, influencer, decision maker, and buyer) of specified consumption basket, including general products consumed by households, which were carefully chosen. It is described how decisions among household members differ according to product categories and type of households. In other words how an involvementof each member of a household differs depending on product category and its close environment. It stresses out comparison of results with stereotypes in consumer decision making process and how these factors influence marketing communication with customers. The secondary objective was to find an approach to this research issue in general, in terms of processing, formulation of the objectives and their methods of fulfilling them. Thus a test of this technique, because of absence of other
Czech name
Rozhodovací proces rodin
Czech description
Práce se zabývá nákupním chování spotřebitele, konkrétně pak rozhodovacím procesem domácností. Identifikuje role, které při rozhodovacím procesu jednotlivý členové domácnosti zaujímají a dále srovnává toto chovaná se zažitými stereotypy. Zjišťuje způsobya formy provedení samotného výzkumu této problematiky.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Journal of Management Cases
ISBN
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ISSN
1741-6264
e-ISSN
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Number of pages
7
Pages from-to
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Publisher name
Access Press UK, 1 Hillside Gardens , Darwen
Place of publication
Lancashire, BB3 2NJ
Event location
Nicosia
Event date
Mar 26, 2008
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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