Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F09%3A00149921" target="_blank" >RIV/62156489:43110/09:00149921 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Interfaces between economic and marketing approach to advertising and consumption under the condition of economic crises
Original language description
The objective of this paper is two-point view, economic and marketing, on advertising and its potential influence on consumption. Consumption patterns that have been developing in time are now a subject to influence of economic crisis. Economic crisis aswell as advertising are some of the factors that can accelerate the development or change the direction of development of consumption patterns. A debate on effects of these factors is carried on in the paper. First, there are underlined approaches to consumption and evolution of consumption patterns. A distinct element from the traditional view is the endogeneity of tastes and preferences, and the process of their creation. The potential influence of advertising, especially on demand increase, will beexamined and the essence of the phenomenon will be underlined. This general theme will be specified and examined in more concrete field of interest -- economic crisis. Both approaches are aimed at a nowadays problem of economic crisis, i.
Czech name
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Czech description
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Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of 12th International Conference on Finance and Banking
ISBN
978-80-7248-554-3
ISSN
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Number of pages
14
Pages from-to
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Publisher name
Silesian University
Place of publication
Karviná
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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