Advertising as a possible determinant of private consumption

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F10%3A00155400" target="_blank" >RIV/62156489:43110/10:00155400 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Advertising as a possible determinant of private consumption
Original language description
The objective of this paper is to examine a potential influence of advertising on private consumption as one of the factors that determine consumption. GDP (DPI), interest rates, but also advertising may be considered as important factors that can accelerate the development or change the direction of development of private consumption. A debate on effects of these factors is carried on in the paper. Determinants of advertising expenses as well as potential influence of advertising on private consumptionwill be studied. This general theme will be specified under conditions of American economy and examined during a period of almost 80 years (1929-2008). The GLS method of estimation with application of Cochrane-Orcutt regression demonstrates that advertising is not an important variable of private consumption at aggregate level on the contrary to DPI and private savings.
Czech name
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Czech description
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Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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