Franchising as a Competitive Instrument of Small and Medium sized Enterprises

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F10%3A00166554" target="_blank" >RIV/62156489:43110/10:00166554 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Franchising as a Competitive Instrument of Small and Medium sized Enterprises
Original language description
The present study takes an entrepreneurship viewpoint to franchising. To create a conceptual background, past franchising literature was reviewed and prior studies considering franchising as entrepreneurial activity were analyzed. The question is, how franchising is linked to the aims of the entrepreneurship policy and how franchising could potentially be used to foster SME activity in the Czech economy? The literature analysis showed that prior franchising studies have rarely regarded franchising as aform of entrepreneurship. Likewise, theories explaining the birth, growth and survival of franchising are rather distant from entrepreneurship. However, recent franchising enquiries have taken an approach that comes closer to entrepreneurship. The investigation indicated that franchising has multiple features overlapping with the present small business policy agenda. Hence franchising could be used as one vehicle to attain the set objectives.
Czech name
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Czech description
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Project
<a href="/en/project/GA402%2F09%2F1513" target="_blank" >GA402/09/1513: Strategic Alliances in the Independent Trade and Services Sectors as a Competitive Instrument of Small and Medium-Sized Enterprises</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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