The loyalty on the market of agricultural machines

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F11%3A00166094" target="_blank" >RIV/62156489:43110/11:00166094 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

The loyalty on the market of agricultural machines

Original language description

The article is dealing with the market of agricultural machinery with the focus on the loyalty of agricultural subjects. In this market the brand is very important factor that can influence fundamentally the purchaser during buying a machine. Totally there are three types, the subjects that are totally not influenced by the brand mark, the subjects taking in their consideration the brand mark but just as one factor and the rest that is loyalty and buys just one brand. The main objective of this paper isto analyze the customers in this market and their loyalty to each brand. To reach the main goal there were analyzed data of agricultural subject's facilities, perception of brand marks and their relation. Analyzed data were used from own primary marketing research. The other part of this paper was focused on the satisfaction of respondents with each brand that they own. To analyzed the own data there were used statistics methods for marketing research as Chi-square test, Pearson product

Czech name

The loyalty on the market of agricultural machines

Czech description

The article is dealing with the market of agricultural machinery with the focus on the loyalty of agricultural subjects. In this market the brand is very important factor that can influence fundamentally the purchaser during buying a machine. Totally there are three types, the subjects that are totally not influenced by the brand mark, the subjects taking in their consideration the brand mark but just as one factor and the rest that is loyalty and buys just one brand. The main objective of this paper isto analyze the customers in this market and their loyalty to each brand. To reach the main goal there were analyzed data of agricultural subject's facilities, perception of brand marks and their relation. Analyzed data were used from own primary marketing research. The other part of this paper was focused on the satisfaction of respondents with each brand that they own. To analyzed the own data there were used statistics methods for marketing research as Chi-square test, Pearson product

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2011

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Volume of the periodical

LIX

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

4

Pages from-to

275-278

UT code for WoS article

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EID of the result in the Scopus database

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