Motivation and consumer behaviour in the context of loyalty programs

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F12%3A00183332" target="_blank" >RIV/62156489:43110/12:00183332 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201260020211" target="_blank" >http://dx.doi.org/10.11118/actaun201260020211</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201260020211" target="_blank" >10.11118/actaun201260020211</a>

Result language
angličtina
Original language name
Motivation and consumer behaviour in the context of loyalty programs
Original language description
The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the loyalty program. Respondents had the opportunity to create a loyalty program as they wish. The aim of this paper was also to prove the popularity of loyalty programs based on the principles of the deferred compensation.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
60
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
6
Pages from-to
211-216
UT code for WoS article
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EID of the result in the Scopus database
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