Decision support system for promotion of Faculty of Business and Economics Mendel University

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F12%3A00185547" target="_blank" >RIV/62156489:43110/12:00185547 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Decision support system for promotion of Faculty of Business and Economics Mendel University
Original language description
Decreasing number of secondary school graduates means that, for college, it becomes more difficult to fulfill guide number of newly admitted students. In order to maintain an optimum number of registered students, the Faculty of Business and Economics decided to support activities which increase the interest of its accredited programs. Potential students should be treated as customers to whom we want to offer a product -- knowledge, skills and competencies. Promoting study programs PEF MENDELU is handled by PR department in collaboration with several students. Availability of resources for promotion is limited. It is crucial to deciding how to deal with these sources. By creating a system for monitoring and decision support, we provide all interested collaborators tool to improve decision-making processes. The system itself will be built on the tools of Business Intelligence (BI) that can observe consumer trends, identify customer segments and other important information. The BI emphas
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
IN - Informatics
OECD FORD branch
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
60
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
6
Pages from-to
443-448
UT code for WoS article
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EID of the result in the Scopus database
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