Evaluation of the shopping behaviour of Czech consumers in area of organic food

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F12%3A00198747" target="_blank" >RIV/62156489:43110/12:00198747 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Evaluation of the shopping behaviour of Czech consumers in area of organic food

Original language description

This paper aims to evaluate the shopping behaviour of Czech consumers in area of organic food. Marketing research - survey was used to understand the behaviour of consumers concerning relevant commodity. The obtained data were analyzed using statisticalmethods and processes. Processing of statistical data using relative frequency and contingency tables analysis was mainly used. Statistical testing was also applied - independence was tested using the chi-square test and one-sample test of relative frequency was applied. Based on the results of the research there were made recommendations to producers and traders of organic products designed especially for the younger generation of consumers to support the popularity of this group of products and thereby to enhance their marketability.

Czech name

Evaluation of the shopping behaviour of Czech consumers in area of organic food

Czech description

This paper aims to evaluate the shopping behaviour of Czech consumers in area of organic food. Marketing research - survey was used to understand the behaviour of consumers concerning relevant commodity. The obtained data were analyzed using statisticalmethods and processes. Processing of statistical data using relative frequency and contingency tables analysis was mainly used. Statistical testing was also applied - independence was tested using the chi-square test and one-sample test of relative frequency was applied. Based on the results of the research there were made recommendations to producers and traders of organic products designed especially for the younger generation of consumers to support the popularity of this group of products and thereby to enhance their marketability.

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

BB - Applied statistics, operational research

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Sborník katedry matematiky VŠE

ISSN

1210-809X

e-ISSN

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Volume of the periodical

1

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

12

Pages from-to

51-62

UT code for WoS article

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EID of the result in the Scopus database

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