Development of wine tourism in South Moravia
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F13%3A00209982" target="_blank" >RIV/62156489:43110/13:00209982 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201361072669" target="_blank" >http://dx.doi.org/10.11118/actaun201361072669</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201361072669" target="_blank" >10.11118/actaun201361072669</a>
Alternative languages
Result language
angličtina
Original language name
Development of wine tourism in South Moravia
Original language description
Wine tourism development and the resulting formation of regional strategic alliances in the form of clusters may lead to increasing the competitiveness of wineries in South Moravia in the southeastern part of the Czech Republic. The main research objective of this paper was to find potential for wine tourism development and creating a plan for newly formed strategic alliance coordinating services offer all wineries in the region. This study describes the potential to offer services and products of winegrowing areas in South Moravia region, suitable for promotion offers wine tourism destinations and services. In principle, it is used the calculation for the establishment of the wine cluster according to Porter's formula, and was designed by concentration coefficient of vineyards for wine cluster formation, which is based on the unique and specific conditions of the wine region of South Moravia. To achieve the objective of the study was conducted marketing research data collection and m
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
61
Issue of the periodical within the volume
7
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
7
Pages from-to
2669-2675
UT code for WoS article
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EID of the result in the Scopus database
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