Wine Cluster Key Driver of Success for Wine Tourism in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F16%3A43910740" target="_blank" >RIV/62156489:43110/16:43910740 - isvavai.cz</a>

Result on the web

<a href="http://academyofwinebusiness.com/wp-content/uploads/2016/03/Conference-Proceedings-Final_TOC_Final.pdf" target="_blank" >http://academyofwinebusiness.com/wp-content/uploads/2016/03/Conference-Proceedings-Final_TOC_Final.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Wine Cluster Key Driver of Success for Wine Tourism in the Czech Republic

Original language description

Wine tourism development and investment should lead to the creation of new jobs. Significant assumptions were made in the region of South Moravia in the southeastern part of the Czech Republic. To achieve the objective of the study was developer inside structural analysis of the wine sector, conducted marketing research data collection and mapping the development of Wine Tourism projects. The main research objective of this paper was to find multiplication effects based on new investments in the wine sector and related development of Wine Tourism in the last ten years. This study describes how to increase vineyard area related to the Czech Republic s accession to the European Union in 2004, when restrictions were associated threats of further expansion of vineyards. The dynamic development of the wine category, major changes in the market and consumer demand are the main causes of increasing the attractiveness of the sector for investment in new plantings of vineyards, subsequent related investments in the production of wine and also development of Wine Tourism. The main results include the finding that the increase in new plantings of vineyards to four times the an nual average has led to an increase in the number of grape growers and wineries have doubled over the last ten years. The application of the results of research was a plan for the establishment of new alliance - wine cluster, where is the potential cooperation between associations VOC appellation and other entities involving suppliers, customers, research institutions and universities. The plan to create a wine tourism cluster was proposed to establish cooperation between the newly emerging associations of VOC at three sub-regions of South Moravia, in order to achieve competitive advantage. For the development of the entire wine sector is also linked to the need to create new jobs directly in the industry, but also multiplication effects of related industry suppliers, as well as in tourism.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

GA - Agricultural economics

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

9th Academy of Wine Business Research Conference: Conference Proceedings

ISBN

978-0-9944460-0-8

ISSN

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e-ISSN

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Number of pages

6

Pages from-to

592-597

Publisher name

University of South Australia

Place of publication

Adelaide

Event location

Adelaide

Event date

Feb 17, 2016

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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