Satisfaction as a Determinant of Customer Loyalty Towards Mobile Communication
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F14%3A00230547" target="_blank" >RIV/62156489:43110/14:00230547 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201462061363" target="_blank" >http://dx.doi.org/10.11118/actaun201462061363</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201462061363" target="_blank" >10.11118/actaun201462061363</a>
Alternative languages
Result language
angličtina
Original language name
Satisfaction as a Determinant of Customer Loyalty Towards Mobile Communication
Original language description
Modern business, characterized by growing user expectations and intense competitive relationships requires companies to survey customer satisfaction in a continuous manner. Customer satisfaction increases loyalty, fosters repurchase intention, enhances positive reaction and reduces the number of complaints. Customer satisfaction survey on regular basis is one of the prerequisites for creating adequate offer that meets customers' expectations and ensures their long-term loyalty. Namely, loyalty as a long-term preference for the company's products and services assumes customer who is willing and able to maintain interact with the brand offered by the company. Essentially, brand loyalty implies that the customer, based on the information and his beliefs,prefers the brand that is superior to the others. The main objective of this paper is to examine the level of customer satisfaction with specific aspects of services provided by mobile operators in the Montenegrin mobile communications ma
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
62
Issue of the periodical within the volume
6
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
9
Pages from-to
1363-1371
UT code for WoS article
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EID of the result in the Scopus database
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