Using the Cluster Analysis and the Principal Component Analysis in Evaluating the Quality of a Destination

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F16%3A43908740" target="_blank" >RIV/62156489:43110/16:43908740 - isvavai.cz</a>

Result on the web

<a href="http://acta.mendelu.cz/media/pdf/actaun_2016064020677.pdf" target="_blank" >http://acta.mendelu.cz/media/pdf/actaun_2016064020677.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201664020677" target="_blank" >10.11118/actaun201664020677</a>

Result language

angličtina

Original language name

Using the Cluster Analysis and the Principal Component Analysis in Evaluating the Quality of a Destination

Original language description

The objective of the paper is to explore possibilities of evaluating the quality of a tourist destination by means of the principal components analysis (PCA) and the cluster analysis. In the paper both types of analysis are compared on the basis of the results they provide. The aim is to identify advantage and limits of both methods and provide methodological suggestion for their further use in the tourism research. The analyses is based on the primary data from the customers' satisfaction survey with the key quality factors of a destination. As output of the two statistical methods is creation of groups or cluster of quality factors that are similar in terms of respondents' evaluations, in order to facilitate the evaluation of the quality of tourist destinations. Results shows the possibility to use both tested methods. The paper is elaborated in the frame of wider research project aimed to develop a methodology for the quality evaluation of tourist destinations, especially in the context of customer satisfaction and loyalty.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/GA15-21179S" target="_blank" >GA15-21179S: The Quality Evaluation of Tourism Destination</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Volume of the periodical

64

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

6

Pages from-to

677-682

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-84969964537