An overview of research on marketing ethics education
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F16%3A43911126" target="_blank" >RIV/62156489:43110/16:43911126 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.22598/mt/2016.28.2.131" target="_blank" >http://dx.doi.org/10.22598/mt/2016.28.2.131</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.22598/mt/2016.28.2.131" target="_blank" >10.22598/mt/2016.28.2.131</a>
Alternative languages
Result language
angličtina
Original language name
An overview of research on marketing ethics education
Original language description
Purpose - Last two decades have seen a marked increase in the interest given to the fi eld of business ethics, particularly, marketin g ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach - Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar) by means of the Centre for scientifi c-Technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications - Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic fi eld, but also in practice. Academic and scientifi c sources in the area of marketing ethics education are an excellent "instruction". Limitations - The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fi elds of interest should be addressed, for example mana gement or practices in commerce, etc. Originality - The aim of the article is to map current trends in research in the fi eld of marketing ethics education, as presented in scientific journals.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Tržište (Market)
ISSN
0353-4790
e-ISSN
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Volume of the periodical
28
Issue of the periodical within the volume
2
Country of publishing house
HR - CROATIA
Number of pages
12
Pages from-to
131-142
UT code for WoS article
000407941700002
EID of the result in the Scopus database
2-s2.0-85017144267