The quality as a competitive factor of the spa destination
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F17%3A43911852" target="_blank" >RIV/62156489:43110/17:43911852 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The quality as a competitive factor of the spa destination
Original language description
A tourist destination is a unit of economic competition and in the competitive environment it fights for visitors' favour through the quality of its offer. The paper presents the research aimed at identifying the key factors of a spa destination in Slovakia. Then, the relation between the results is researched, which means the revealed significance of the factors in the context of the gender and the age of the visitors and the linkage to the loyalty towards the destination. The primary data were obtained through a questionnaire survey. The research sample was created by the intentional quota selection with the range of 419 respondents. The importance of only three factors is influenced by the gender of the respondents (the security in the destination, information, communication before arrival, the level of personnel quality in tourism services); concerning the age of the respondents the dependency was proved in case of 5 out of 20 evaluated quality factors of the spa destination. In case of 6 factors the direct impact on loyalty towards the destination was confirmed (for instance, the image and the uniqueness of the destination or the offer of specialized spa services and procedures). The factors of quality can be used as the tools for evaluating the competitiveness of the spa destination, they can support effective quality management and, last but not least, they can enable effective targeting of marketing communication strategy of the destination as well as the service providers in the spa destination.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/GA15-21179S" target="_blank" >GA15-21179S: The Quality Evaluation of Tourism Destination</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Management and economics in manufacturing: Proceedings of scientific papers
ISBN
978-80-228-2993-9
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
38-43
Publisher name
Technická univerzita vo Zvolene
Place of publication
Zvolen
Event location
Zvolen
Event date
Oct 5, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000431393000006