Consumer perception of food-to-go products
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F17%3A43912683" target="_blank" >RIV/62156489:43110/17:43912683 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.11118/actaun201765061895" target="_blank" >https://doi.org/10.11118/actaun201765061895</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201765061895" target="_blank" >10.11118/actaun201765061895</a>
Alternative languages
Result language
angličtina
Original language name
Consumer perception of food-to-go products
Original language description
This paper is focused on the perception of Czech consumers of food-to-go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were collected through focus groups (n=32), eye-tracking and in-depth interviews (n=54). Focus groups and in-depth interviews identified that food-to-go category is purchased only occasional and in case of necessity. The main reason is culture and preferences of Czech consumers. The eye-tracking data showed differences in consumer's attention by observing different layouts from point of purchase. The research was realized during November 2016 in the Eye-tracking Laboratory at the Mendel University in Brno.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
65
Issue of the periodical within the volume
6
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
6
Pages from-to
1895-1900
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85038855621