The Effect of Organic Food Labels on Consumer Attention
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43911117" target="_blank" >RIV/62156489:43110/18:43911117 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1080/10454446.2017.1311815" target="_blank" >http://dx.doi.org/10.1080/10454446.2017.1311815</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/10454446.2017.1311815" target="_blank" >10.1080/10454446.2017.1311815</a>
Alternative languages
Result language
angličtina
Original language name
The Effect of Organic Food Labels on Consumer Attention
Original language description
This paper aims to reveal consumer perceptions of organic food with a special emphasis on the labelling of organic products. The objectives were to find out, whether or not a significant difference between men's and women's perception existed. Two groups (88 subjects in the experimental group, 59 subjects in the control group) were shown various food labels; with organic product labelling (experimental) and without (control). Results suggest the importance of organic labelling using eye-tracking data and additional in-depth interviews to discover the importance of the labelling for participants. Based on eye-tracking data, the greatest visual attention was paid to product brand, graphic elements and organic labelling claims with additional information, such as a quantity or flavour, also being important. Additional in-depth interviews discovered that labelling, particularly of the origin, is important for most consumers. Contrary to what was expected, eye-tracking showed very little difference in the perception of organic product labelling based on gender. Although organic food is being purchased by more people, 50% of participants mentioned, during interviews, that they buy organic food only occasionally. The combination of eye-tracking and in-depth interviews shows that organic product labelling can play a role in decision-making, but regardless 27% of participants do not care about the organic quality labels or don't pay attention to them.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50103 - Cognitive sciences
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Food Products Marketing
ISSN
1045-4446
e-ISSN
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Volume of the periodical
24
Issue of the periodical within the volume
4
Country of publishing house
GB - UNITED KINGDOM
Number of pages
15
Pages from-to
441-455
UT code for WoS article
000430077900004
EID of the result in the Scopus database
2-s2.0-85017592351