Consumer Perception of Dairy Foods Labels at the Point of Purchase
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43210%2F15%3A43906698" target="_blank" >RIV/62156489:43210/15:43906698 - isvavai.cz</a>
Result on the web
<a href="http://dokbat.utb.cz/2015/wp-content/uploads/2015/04/DOKBAT-2015-Conference-Proceedings.pdf" target="_blank" >http://dokbat.utb.cz/2015/wp-content/uploads/2015/04/DOKBAT-2015-Conference-Proceedings.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Consumer Perception of Dairy Foods Labels at the Point of Purchase
Original language description
This paper is focused on the consumer perception of dairy food labels and consumer buying behavior. The data were collected through focus groups (n = 39). The research was aimed at milk, yoghurts and processed cheese packages. In the case of milk, the consumers preferred pleasant packages with a picture which illustrates its content. The consumers focused on friendly and untypical labels regarding yoghurt. The brand is the most important part of the processed cheese labels. The dairy foods labels were tested using eye-tracking technology (n = 332). Specifically, the data were obtained through the eye-tracking device SMI RED 250. Particular attention was given to consumers' perception by analysing AOI (area of interest). The research was realized during November 2014 in the Eye-Tracking Laboratory at Mendel University in Brno.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/QJ1230044" target="_blank" >QJ1230044: Determination of parameters for legislative assessing of the quality and safety of raw milk from cows, sheep and goats</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
DOKBAT 2015 - 11th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-475-0
ISSN
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e-ISSN
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Number of pages
13
Pages from-to
287-299
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 23, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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