Web page credibility in the field of e-commerce
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43913706" target="_blank" >RIV/62156489:43110/18:43913706 - isvavai.cz</a>
Result on the web
<a href="http://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet17_fin.pdf" target="_blank" >http://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet17_fin.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Web page credibility in the field of e-commerce
Original language description
The research deals with the identification of the influence of certain website elements on customers' perceptions of credibility in the field of e-commerce. One of the objectives is to find out if there is any difference between credibility among small and big e-shops, or if social networks and reviews along with online chat can have an impact on web credibility. Three research methods (eye-tracking, in-depth interviews and questionnaires) were used to determine the influence of credibility. In total 30 respondents took part in this research.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
PEFnet 2017: Proceedings
ISBN
978-80-7509-555-8
ISSN
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e-ISSN
neuvedeno
Number of pages
10
Pages from-to
94-103
Publisher name
Mendelova univerzita v Brně
Place of publication
Brno
Event location
Brno
Event date
Nov 30, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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