Market Segmentation in Healthcare

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F19%3A43916457" target="_blank" >RIV/62156489:43110/19:43916457 - isvavai.cz</a>

Result on the web

<a href="http://doi.org/10.21272/mmi.2019.3-12" target="_blank" >http://doi.org/10.21272/mmi.2019.3-12</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21272/mmi.2019.3-12" target="_blank" >10.21272/mmi.2019.3-12</a>

Result language

angličtina

Original language name

Market Segmentation in Healthcare

Original language description

The share of healthcare expenditure in the first income decile in their income is higher in comparison with other deciles, however, their expenditure is the lowest. The main purpose of the research is to show the availability of healthcare in different income groups of households. Literature sources indicate that some specific household social classes face problems with access to healthcare because of low income. Firstly, public healthcare expenditure is evaluated. The low share of research and development expenditure in healthcare is alarming. Investigation continues in the accessibility of healthcare and medicines in households. The paper reveals segments of endangered low-income households with insufficient healthcare that decrease their living standard. The main data source for conducted analyses of household situations is primary data from Household Budget Survey and primary data from EU-Statistics on Income and Living Conditions survey in four years 2007, 2010, 2014 and 2016 in the Czech Republic. The paper presents the results of an analysis of households which showed that first low-income decile has the lowest healthcare payments in absolute expression but the relative number of healthcare expenditure confirms that low-income households spend the most of their income on healthcare in the comparison with other households. The first income decile is mainly composed of old-age pensioners and unemployed consumers. The structure of household healthcare expenditure according to expenditure categories shows that all consumers pay the most for non-prescription drugs followed by prescription drugs, orthopaedic and therapeutic aids, ambulatory dental care and ambulatory medical care. The research confirms that specific groups of households cannot afford appropriate healthcare. The constructed Health Poverty Index expresses that low-income households would need their income to be higher by at least 4.36 % to be able to afford average healthcare expenditure and appropriate healthcare.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing and Management of Innovations

ISSN

2218-4511

e-ISSN

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Volume of the periodical

Neuveden

Issue of the periodical within the volume

3

Country of publishing house

UA - UKRAINE

Number of pages

16

Pages from-to

151-166

UT code for WoS article

000488243600012

EID of the result in the Scopus database

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