Current Aspects of Consumer Behaviour in Central European Countries
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F20%3A43918075" target="_blank" >RIV/62156489:43110/20:43918075 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1007/978-3-030-47380-8_1" target="_blank" >https://doi.org/10.1007/978-3-030-47380-8_1</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-47380-8_1" target="_blank" >10.1007/978-3-030-47380-8_1</a>
Alternative languages
Result language
angličtina
Original language name
Current Aspects of Consumer Behaviour in Central European Countries
Original language description
The paper deals with the issue of changes in consumer behaviour in connection with the ongoing changes in the lifestyles of members of society, focusing on the markets of the Czech Republic, Slovakia and Poland. Due to the multidisciplinarity of consumer behaviour, attention is paid to three areas of deeper research interest. The first area deals with the income level required in order for households to meet their needs. The EU SILC survey is the main data set. The differences in the income deciles of households revealed income inequalities, households living at the poverty line and those whose incomes do not reach the expenditure component of households. Welch's ANOVA is used to verify the differences in income. The second area of interest was from the results of an extensive questionnaire survey to identify the perception of their life situation by households themselves, and to understand their expectations for the future, by means of an analysis based on the model of multinomial logistic regression. The third area concerns the knowledge of consumer behaviour in terms of meeting the basic needs on the food market with a focus on the impact of food waste, based on a sample of Czech consumers. The investigation examined how consumer behaviour in marketing tools changes in relation to the amount of consumption. By using cluster analysis, three segments of consumers with similar behaviour and approaches to food waste were formed. Given the importance of the problem related to the amount of waste, including food, these segments as target groups offer the possibility of a suitable way of communicating and influencing their change in behaviour, resulting in reduced waste products.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications
ISBN
978-3-030-47379-2
Number of pages of the result
28
Pages from-to
3-30
Number of pages of the book
338
Publisher name
Springer International Publishing AG
Place of publication
Cham
UT code for WoS chapter
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