Investigation of Consumer Behaviour at Selected Market Commodity

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F19%3A43917330" target="_blank" >RIV/62156489:43110/19:43917330 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.5219/1230" target="_blank" >https://doi.org/10.5219/1230</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5219/1230" target="_blank" >10.5219/1230</a>

Result language

angličtina

Original language name

Investigation of Consumer Behaviour at Selected Market Commodity

Original language description

Consumer behavioris an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers&apos; shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors(cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product -tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts -the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processingthe respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software.Data were evaluated by qualitative statistics -Chi-square test of good compliance, Fisher&apos;s exact test, Mann Whitney test and Friedman test.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Potravinárstvo

ISSN

1338-0230

e-ISSN

—

Volume of the periodical

13

Issue of the periodical within the volume

1

Country of publishing house

SK - SLOVAKIA

Number of pages

8

Pages from-to

925-932

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85081646101