Airport Customer Buying Behavior

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F16%3A00239880" target="_blank" >RIV/68407700:21260/16:00239880 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Airport Customer Buying Behavior
Original language description
The article deals with the evaluation of customer buying behavior of Kosice Airport. The first part describes the customer as a basis for marketing and then discusses the factors that affect customer in the purchase. The next part of the article deals with the consumer's decision to purchase and the phases of the process of purchasing behavior. The article also describes traditional and current models of customer buying behavior. The final section presents the results of a questionnaire survey that covers the most important factors in choosing departure / return airport from the perspective of the passenger. The questionnaire also contained questions relating to the promotion of Kosice Airport. Factors influencing entry airlines to Airport Kosice are assessed, at the end.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference Proceedings of the 3rd International Scientific Conference „Marketing Management, Trade, Financial and Social Aspects of Business"
ISBN
978-80-225-4163-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
51-57
Publisher name
Ekonomická univerzita Bratislava
Place of publication
Bratislava
Event location
Košice
Event date
Oct 22, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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