Consumer preferences on milk market: evidence from Slovak Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F19%3A43917332" target="_blank" >RIV/62156489:43110/19:43917332 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.5219/1221" target="_blank" >https://doi.org/10.5219/1221</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5219/1221" target="_blank" >10.5219/1221</a>

Result language

angličtina

Original language name

Consumer preferences on milk market: evidence from Slovak Republic

Original language description

Today the issue of healthy nutrition is very popular among consumers. The main task of nutrition is to ensure sufficient intake of substances that are necessary for the proper functioning of the human organism. These substances are divided into two types: sugars, fats and proteins, which are the source of energy and minerals, vitamins and water, which are substances necessary for metabolic processes. We distinguish five main food categories, from which people can obtain these necessary substances: cereals, fruits, vegetables, proteins and last but not least milk. Milk is a white liquid secretedby female mammals for feeding, and which is used (mainly from cows) as human food. Milk is sometimes even called a &quot;super-food&quot;, as it contains all the necessary ingredients mentioned above. Its most important component is calcium, which is a key building block of bones and teeth. Milk sugar called lactose, in turn, is involved in the construction of brain cells. Among other things, the milk also contains 87% of water,making it suitable for maintaining a daily drinking regime, unfortunately its consumption is in Slovak Republic insufficient, so the main objective of this paper was to evaluate consumer preferences on the milk market to understand our consumers better.Based on the results od marketing and neuromarketing research we can state that 76.98% of respondents puchase milk, milk expenses range from 11 to 20 EUR(42.06%), it is purchasedmainlyin hypermarkets and supermarkets (36.71%), admissible price per liter ison average 0.89EUR and decide according to milk quality taste and durability.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Potravinárstvo

ISSN

1338-0230

e-ISSN

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Volume of the periodical

13

Issue of the periodical within the volume

1

Country of publishing house

SK - SLOVAKIA

Number of pages

10

Pages from-to

961-970

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85081665235