The impact of social networks on conspicuous food consumption - comparison of Generations Z, X, and Y

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F23%3A43923912" target="_blank" >RIV/62156489:43110/23:43923912 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The impact of social networks on conspicuous food consumption - comparison of Generations Z, X, and Y
Original language description
This paper examines the evolution of conspicuous consumption (CC) and its relationship to the influence of social media, particularly among Generation Z, Generation Y and Generation X. The research collected data in the Czech Republic and identified factors such as sensitivity to others, social media activity, sustainability, materialism, price, quality, and personality expression that influence CC. While social networks influence the consumption choices of Generation Z, the direct relationship with CC remains unclear across generations, raising the need for qualitative research. The study offers food marketers insights into the factors that influence consumers' food choices, helping them to develop tailored marketing strategies.
Czech name
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Czech description
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Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
27th International Conference on Corporate and Marketing Communications: Conference Proceedings
ISBN
978-1-907413-42-1
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
59-62
Publisher name
Cranfield University
Place of publication
Cranfield
Event location
Cranfield
Event date
Apr 3, 2023
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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