Conspicuous food consumption of Gen Z and social media use

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F23%3A43924380" target="_blank" >RIV/62156489:43110/23:43924380 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.54609/reaser.v26i2.439" target="_blank" >https://doi.org/10.54609/reaser.v26i2.439</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.54609/reaser.v26i2.439" target="_blank" >10.54609/reaser.v26i2.439</a>

Result language

angličtina

Original language name

Conspicuous food consumption of Gen Z and social media use

Original language description

The aim of this paper is to explore the relationship between respondent&apos;s propensity to conspicuous consumption and an autonomous element in the nature of use of social media platforms by respondents, in conjunction with established factors influencing conspicuous consumption reported in the literature. The study focuses on Generation Z as the research population and on food and beverages as the product category under study. The study was conducted on a sample of 246 Generation Z respondents via questionnaire survey, using a set of statements derived from the literature focusing on conspicuous and status consumption, and statements related to food and beverage consumption. The collected data were analyzed using factor and regression analyses. Although the study did not confirm a statistically significant relationship between the nature of social media use and respondents&apos; propensity to conspicuous consumption, the findings suggest that respondents are susceptible to the influence of social media and influencers.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Review of Applied Socio-Economic Research

ISSN

2247-6172

e-ISSN

2247-6172

Volume of the periodical

26

Issue of the periodical within the volume

2

Country of publishing house

RO - ROMANIA

Number of pages

9

Pages from-to

132-140

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85179352488