Requirements for a Sustainable Consumption Product from the Perspective of the Young Generation Consumer

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43924952" target="_blank" >RIV/62156489:43110/24:43924952 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.11118/978-80-7509-971-6" target="_blank" >https://doi.org/10.11118/978-80-7509-971-6</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Requirements for a Sustainable Consumption Product from the Perspective of the Young Generation Consumer
Original language description
This paper objects to explore how the young generation consumer meets their needs through the example of an everyday product that is in line with the current understanding of sustainability - the reusable drinking bottle. In a questionnaire survey conducted, 639 responses were obtained regarding consumption behavior concerning the reusable bottle product. The data shows the wide and frequent use of this product. The most preferred material is Tritan plastic, followed by glass. The Pearson χ-squared test confirmed the relationship between the frequency of use of the reusable bottle and the volume of consumption of disposable bottles. Therefore, the use of reusable bottles leads to a reduction in the volume of disposable bottle consumption and thus to a reduction in the volume of waste produced. Using k-means cluster analysis, four segments of young consumers in the reusable bottle market were identified as environmental preferences. The segments were named "Environmental Enthusiasts", "Deniers of Everything", "Responsible for the Future" and "Protectors of the Environment and Quality".
Czech name
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Czech description
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Project
<a href="/en/project/EF16_017%2F0002334" target="_blank" >EF16_017/0002334: Research Infrastructure for Young Scientists</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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