Internal Image of Czech Tertiary Business Schools and Its Influence on The Interest of New Applicants for Study

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43925094" target="_blank" >RIV/62156489:43110/24:43925094 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.7160/eriesj.2024.170102" target="_blank" >https://doi.org/10.7160/eriesj.2024.170102</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7160/eriesj.2024.170102" target="_blank" >10.7160/eriesj.2024.170102</a>

Result language

angličtina

Original language name

Internal Image of Czech Tertiary Business Schools and Its Influence on The Interest of New Applicants for Study

Original language description

Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites does not suffice to persuade. Word of mouth plays a significant role, among others. The aim of this paper is to present findings about important factors influencing the overall satisfaction of current students with university life as well as their willingness to share positive references. The study took place in the Czech Republic with students attending business schools at universities. Primary data was collected via an online questionnaire with students with bachelor&apos;s, master&apos;s, and doctorate degrees (n = 274) and in-depth interviews (n = 10). Data was processed with regression analysis and Spearman&apos;s correlation coefficient. The main findings suggest that there is a close positive correlation between students&apos; satisfaction and the willingness to recommend the university. The quality of student life and the reputation of the school were identified as the most important factors influencing this satisfaction and willingness to recommend.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50902 - Social sciences, interdisciplinary

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal on Efficiency and Responsibility in Education and Science

ISSN

2336-2375

e-ISSN

1803-1617

Volume of the periodical

17

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

11

Pages from-to

12-22

UT code for WoS article

001196246700002

EID of the result in the Scopus database

2-s2.0-85190375264