Bibliometric Analysis of Brand Equity Research in Fast Food Businesses (2013 – 2023)

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F25%3A43926867" target="_blank" >RIV/62156489:43110/25:43926867 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.15544/mts.2025.08" target="_blank" >https://doi.org/10.15544/mts.2025.08</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15544/mts.2025.08" target="_blank" >10.15544/mts.2025.08</a>

Result language

angličtina

Original language name

Bibliometric Analysis of Brand Equity Research in Fast Food Businesses (2013 – 2023)

Original language description

Purpose: This study performs a systematic review of the scientific literature regarding brand equity in fast food businesses. Bibliometric analysis fucuses on the publication growth, subject area, geographic distribution of publications, productive journals and authors, keywords, and citations. Method: Relevant articles were identified using search engines in the Scopus and Web of Science databases. The PRISMA methodology was applied, and 82 relevant articles were found to be suitable for analysis. All identified articles were further analysed to determine the complete picture of the field of knowledge. Findings: The research reveals influential articles, authors, journals, and institutions within the field of brand equity and fast-food businesses. It has been found that no study related to the topic was conducted in Africa. All the studies reviewed were done in USA, China, Europe, and the Middle East. Popular keywords in the study area have also been reported. The research contributes to the better understanding of the field of brand equity and helps scholars and researchers to identify quality literature, research areas as well as appropriate journals for publishing their own findings. Contributions/implications: The study reveals research trends as well as areas that have received limited attention. The identification of such research trends or gaps guides future research efforts and help scholars and researchers to focus on underexplored aspects of brand equity in the fast-food industry. Considering the study findings and the identified highly cited articles, further qualitative analysis can be provided to determine the most prolific research trends.

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Management Theory and Studies for Rural Business and Infrastructure Development

ISSN

1822-6760

e-ISSN

2345-0355

Volume of the periodical

47

Issue of the periodical within the volume

1

Country of publishing house

LT - LITHUANIA

Number of pages

18

Pages from-to

96-113

UT code for WoS article

001462531800008

EID of the result in the Scopus database

—