Marketing Mix and Purchasing Behaviour of Households in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F09%3A00144848" target="_blank" >RIV/62156489:43310/09:00144848 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Marketing Mix and Purchasing Behaviour of Households in the Czech Republic

Original language description

The paper analyses results of a nation-wide inquiry performed in the Czech Republic on the turn of years 2005/2006. The objective of this marketing research was to find out how the households buy foodstuffs, clothing, shoes, and home appliances (i.e. furniture, brown goods, white goods etc.) and how it is influenced by other variables, especially by marketing mix -- concenring product, price, place and promotion.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

ICABR 2009

ISBN

978-80-7375-325-2

ISSN

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e-ISSN

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Number of pages

10

Pages from-to

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Publisher name

MZLU v Brně

Place of publication

Brno

Event location

Malta

Event date

Jan 1, 2009

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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