New challenge for competitiveness of an agro-food company: to gain global competitive advantage

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F10%3A00160597" target="_blank" >RIV/62156489:43310/10:00160597 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
New challenge for competitiveness of an agro-food company: to gain global competitive advantage
Original language description
As globalization continues its rapid pace, business managers must have the tools and expertise to discover new ways to obtain gains from trade and new ways to reduce the costs of trade. It is necessary to adopt original approaches, capabilities, and strategies to succeed in world markets. Developing international knowledge is the foremost management challenge in the emerging global market place. The aim of this paper is to introduce the "Star Analysis" as a method for applying this knowledge to obtain international competitive advantage. The results have been developed by the research project MSM 6215648904 "The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under theNew Conditions of the Integrated European Market" of Mendel University in Brno, Faculty of Regional Development and International Studies.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
The Scientific Journal of Warsaw University of Life Science, series Problems of World Agriculture
ISSN
2081-6960
e-ISSN
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Volume of the periodical
XXV
Issue of the periodical within the volume
3
Country of publishing house
PL - POLAND
Number of pages
7
Pages from-to
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UT code for WoS article
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EID of the result in the Scopus database
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