The Use of Psychographics in the Apparel Industry

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F10%3A00161807" target="_blank" >RIV/62156489:43310/10:00161807 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Use of Psychographics in the Apparel Industry

Original language description

The target of this paper is to demonstrate the application of multivariate statistical techniques, namely, factor analysis, cluster analysis, contingency tables and multidimensional scaling, in psychographic research. For this purpose the AIO concept, determining the quantitative use of psychographics relevant statements, that is, the consumer's activities, interests, and opinions, was followed. As a result, a set of questions, each corresponding to the respective A-I-O category, was developed and submitted to the target group. Ultimately, findings of analysis were manifested on a selected segment from apparel industry and projected into two-dimensional positioning map.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AN - Psychology

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2010

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

ICABR 2010

ISBN

978-80-7375-436-5

ISSN

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e-ISSN

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Number of pages

7

Pages from-to

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Publisher name

Mendel University in Brno

Place of publication

Brno

Event location

United Arab Emirates

Event date

Jan 1, 2010

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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