Marketing Management Process in the Environment of E-commerce

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F16%3A43909495" target="_blank" >RIV/62156489:43310/16:43909495 - isvavai.cz</a>
Result on the web
<a href="http://fim2.uhk.cz/hed/images/KOMPLET_16.pdf" target="_blank" >http://fim2.uhk.cz/hed/images/KOMPLET_16.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing Management Process in the Environment of E-commerce
Original language description
This paper deals with the marketing management process in e-commerce. The main objective of this paper is to theoretically propose the marketing management process (model) in e-commerce and its impact and coherent relations with other business processes and e-commerce environment. This process respects the specific environment and other aspects of e-commerce. The theoretical part consists of current knowledge about marketing management process and the e-commerce. The analytical part proposes the theoretical marketing management process in e-commerce. The main contribution of this paper is the proposing the e-marketing management process, because on other academic source and other papers focus on the issue examined. Other research activities will be based on experiment on usage of theoretical process in practice.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Hradec Economic Days 2016: Double-blind peer reviewed proceedings of the international scientific conference
ISBN
978-80-7435-636-0
ISSN
2464-6059
e-ISSN
2464-6067
Number of pages
13
Pages from-to
1034-1046
Publisher name
Univerzita Hradec Králové
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Feb 2, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000539487200128

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