Cross-cultural differences in figure-ground perception of cartographic stimuli

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F19%3A43913856" target="_blank" >RIV/62156489:43310/19:43913856 - isvavai.cz</a>
Alternative codes found
RIV/00216224:14310/19:00108828
Result on the web
<a href="https://doi.org/10.1080/15230406.2018.1470575" target="_blank" >https://doi.org/10.1080/15230406.2018.1470575</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/15230406.2018.1470575" target="_blank" >10.1080/15230406.2018.1470575</a>

Result language
angličtina
Original language name
Cross-cultural differences in figure-ground perception of cartographic stimuli
Original language description
This article reports on an empirical study investigating cultural differences in the visuospatial perception and cognition of qualitative point symbols shown on reference maps. We developed two informationally equivalent symbol sets depicted on identical reference maps that were shown to Czech and Chinese map readers. The symbols varied in visual contrast with respect to the base map. Our empirical results suggest the existence of cultural influences on map reading, but not in the predicted direction based on the previous cross-cultural studies. Our findings stress the importance of considering the cultural background of map readers, especially when designing reference maps aimed for global online use.
Czech name
—
Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50902 - Social sciences, interdisciplinary

Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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