The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F20%3A43919074" target="_blank" >RIV/62156489:43310/20:43919074 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.7441/joc.2020.04.09" target="_blank" >https://doi.org/10.7441/joc.2020.04.09</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.7441/joc.2020.04.09" target="_blank" >10.7441/joc.2020.04.09</a>
Alternative languages
Result language
angličtina
Original language name
The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness
Original language description
In this article a total of fifteen determinants of online shopping behavior have been identified that could have an impact on the strategic management process in e-commerce competitiveness. The main objective of the paper is to evaluate the impact of determinants of online shopping behavior on the strategic management process in e-commerce. The main research methods used in the research are as follows: analysis of secondary data, a questionnaire survey among a selected group of e-commerce companies, a critical analysis and a quality comparison of the actually applied determinants of online shopping behavior. The verification of hypotheses is realized using selected methods of statistical induction and descriptive statistics. In summary, the research has shown there is no relationship between evaluating the quality of determinants companies in e-commerce and evaluating the importance of determinants of online shopping behavior. Determinants have an important impact in the process of creating and realizing an e-commerce strategy, with all e-commerce companies regardless of their size being aware of their practical impact and importance. It can be concluded the importance and quality of determinants of online shopping behavior correspond to the type of strategy and strategic management process in terms of e-commerce competitiveness.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Competitiveness
ISSN
1804-171X
e-ISSN
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Volume of the periodical
12
Issue of the periodical within the volume
4
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
18
Pages from-to
143-160
UT code for WoS article
000604548700010
EID of the result in the Scopus database
2-s2.0-85107993084