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The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F20%3A43919074" target="_blank" >RIV/62156489:43310/20:43919074 - isvavai.cz</a>

  • Result on the web

    <a href="https://doi.org/10.7441/joc.2020.04.09" target="_blank" >https://doi.org/10.7441/joc.2020.04.09</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.7441/joc.2020.04.09" target="_blank" >10.7441/joc.2020.04.09</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness

  • Original language description

    In this article a total of fifteen determinants of online shopping behavior have been identified that could have an impact on the strategic management process in e-commerce competitiveness. The main objective of the paper is to evaluate the impact of determinants of online shopping behavior on the strategic management process in e-commerce. The main research methods used in the research are as follows: analysis of secondary data, a questionnaire survey among a selected group of e-commerce companies, a critical analysis and a quality comparison of the actually applied determinants of online shopping behavior. The verification of hypotheses is realized using selected methods of statistical induction and descriptive statistics. In summary, the research has shown there is no relationship between evaluating the quality of determinants companies in e-commerce and evaluating the importance of determinants of online shopping behavior. Determinants have an important impact in the process of creating and realizing an e-commerce strategy, with all e-commerce companies regardless of their size being aware of their practical impact and importance. It can be concluded the importance and quality of determinants of online shopping behavior correspond to the type of strategy and strategic management process in terms of e-commerce competitiveness.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Journal of Competitiveness

  • ISSN

    1804-171X

  • e-ISSN

  • Volume of the periodical

    12

  • Issue of the periodical within the volume

    4

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    18

  • Pages from-to

    143-160

  • UT code for WoS article

    000604548700010

  • EID of the result in the Scopus database

    2-s2.0-85107993084