Identification of Strategic Position of E-commerce Enterprises in Fashion Industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F21%3A43919648" target="_blank" >RIV/62156489:43310/21:43919648 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.36689/uhk/hed/2021-01-072" target="_blank" >https://doi.org/10.36689/uhk/hed/2021-01-072</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2021-01-072" target="_blank" >10.36689/uhk/hed/2021-01-072</a>
Alternative languages
Result language
angličtina
Original language name
Identification of Strategic Position of E-commerce Enterprises in Fashion Industry
Original language description
The importance of an effective strategy implementation is in e-commerce growing with a development of online shopping. Nevertheless, the practice shows the importance of strategy in e-commerce in the long-term is underestimated. The main purpose of the paper is therefore to identify the strategic position of selected e-commerce enterprises focused on the fashion goods and complementary goods, based on their strategic behavior. The strategic behavior is determined by using on the critical analysis of selected determinants of online shopping behavior. The main research methods to reach the main purpose of the paper are situational analysis and qualitative research using a critical analysis of determinants influencing customer behavior in online shopping. The methods of statistical induction are used to confirm research hypotheses. Finally, the strategic positions of selected e-commerce enterprises in fashion industry are determined. This study identified the strategic position of e-commerce enterprises in fashion industry is affected by determinants of online shopping behavior, however, these determinants are not reflected as equally important. It was also identified that e-commerce enterprises in fashion industry use a balanced strategy, nevertheless, it does not reflect the gradual progressive development of e-commerce industry.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Hradec Economic Days 2021: proceedings of the international scientific conference. Volume 11, issue 1
ISBN
978-80-7435-822-7
ISSN
2464-6059
e-ISSN
2464-6067
Number of pages
9
Pages from-to
728-736
Publisher name
Univerzita Hradec Králové
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Mar 25, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000670596900072