Factors influencing consumer behaviour in the beer market in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F21%3A43920156" target="_blank" >RIV/62156489:43310/21:43920156 - isvavai.cz</a>
Alternative codes found
RIV/00216305:26210/21:PU143897
Result on the web
<a href="https://doi.org/10.17221/153/2020-CJFS" target="_blank" >https://doi.org/10.17221/153/2020-CJFS</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17221/153/2020-CJFS" target="_blank" >10.17221/153/2020-CJFS</a>
Alternative languages
Result language
angličtina
Original language name
Factors influencing consumer behaviour in the beer market in the Czech Republic
Original language description
The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysočina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Czech Journal of Food Sciences
ISSN
1212-1800
e-ISSN
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Volume of the periodical
39
Issue of the periodical within the volume
4
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
10
Pages from-to
319-328
UT code for WoS article
000691512200009
EID of the result in the Scopus database
2-s2.0-85117402732